Privacy Policy

Last updated: 12 October 2026

1. Information we do not collect

Swipr is designed with privacy in mind. We do not:

• Upload your photos to any server
• Access your photos without your explicit permission
• Share your photos with third parties
• Store personal information on our servers

2. Information stored locally

The following information is stored only on your device:

• App preferences and settings
• Album organization data
• Album names, indexed on your device so Siri and Spotlight can find your albums
• The photos you move to Trash, kept on your device until they are deleted or restored

3. Permissions we request

• Photo Library Access: Required to display and manage your photos
• Optional: Tracking (App Tracking Transparency): lets Google use your device's advertising identifier to personalise ads; you can decline it and still use every feature

4. Third-party services

We use the following third-party services:

Photo Search model:

• If you turn on Photo Search, Swipr downloads its on-device search model (about 400 MB) once from a download server; the request sends no photos or personal data, only what any download carries, such as your IP address
• All indexing and searching happens on your device

Google AdMob (ads by Google):

• The free version shows ads through Google AdMob, Google's mobile ad network
• Ads appear only at natural pauses in Clean Up and as one labelled item in Library
• Your photos, videos, albums and search index are never shared with Google or any advertiser
• Where the law requires it, Swipr asks for your consent through Google's consent form before any ad loads; you can change your choice in Settings › Swipr Pro › Ad privacy choices
• iOS asks whether Swipr may track you; Google uses your activity in other companies' apps and websites to choose ads only if you allow tracking, and you can change this in iOS Settings › Privacy & Security › Tracking
• In the EEA and the UK, whether ads may be personalised is a separate choice you make in Google's consent form
• To show ads, Google's ad SDK may collect: your device's advertising identifier (only if you allow tracking), your IP address and approximate location, device and app information (model, iOS version, language), ad views and taps, and diagnostic data
• Google and its ad partners use this to show ads, personalise them where you agreed, measure them and prevent fraud; in the EEA and the UK, Google's consent form lists those partners
• How Google uses this information: How Google uses information from sites or apps that use its services and the Google Privacy Policy
• You can manage the ads Google shows you in My Ad Center
• Swipr Pro, a one-time Apple In-App Purchase, removes all ads; Apple handles the payment and Swipr never sees your payment details

5. Data security

• Swipr itself keeps your photos and app data on your device; in the free version, Google's ad SDK collects the information listed in section 4
• We do not have access to your photos or personal data
• We recommend regular backups of your important photos
• Use device security features (passcode, biometrics) to protect your data

6. Children's privacy

• The App is not intended for children under 13
• We do not knowingly collect information from children
• Parents should monitor their children's app usage

7. Your rights

You have the right to:

• Grant or revoke photo library permissions at any time
• Opt out of personalised ads: decline tracking in iOS Settings › Privacy & Security › Tracking, change Ad privacy choices in Swipr, or use Google's My Ad Center
• Delete the App and all associated local data
• Contact us with privacy concerns

8. Data retention

• Swipr itself does not retain any personal data off your device; Google retains the ad data listed in section 4 under Google's Privacy Policy
• Local data is deleted when you uninstall the App
• Cached data can be cleared in App settings

9. International users

• The App can be used globally
• Swipr itself keeps your photos and app data on your local device; Google's ad SDK collects the information listed in section 4
• Subject to your local privacy laws

10. Changes to this policy

• We may update this Privacy Policy periodically
• Significant changes will be notified through App updates
• Continued use constitutes acceptance of changes

11. California residents

Under the California Consumer Privacy Act (CCPA), you have additional rights:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination

Note: We do not sell personal information.

12. European users (GDPR)

If you are in the European Economic Area:

• Legal basis for processing is your consent
• You can withdraw consent at any time
• Data portability rights apply to your local data
• Right to lodge a complaint with supervisory authorities

13. Contact us

For privacy-related questions, contact us through:

• The App Store listing

14. Consent

By using the App, you consent to this Privacy Policy and agree to its terms.